...Tonight I’m going to watch a movie. But I could participate in an interactive movie or create something for my friends. They’re substitutes for each other. At the end of the day, when you’re watching a movie, you’re just consuming pixels. You’re taking them in with your optic nerve.
You could also consume these pixels by participating in an online economy, by making items that other people want to buy. The point is we’re trying further the arrival of a digital society where people ultimately can earn real value inside our product. They will receive a cut of the sale. At a certain point, someone will sell enough virtual goods that they can quit their real job.
Today’s press critics aren’t ready for it. But it’s perfectly reasonable substitute. It’s a bummer I can’t film a feature-length film but maybe I can create content for my friends. I can go draw something and put it on the market. Some other users can say, ‘That’s so cool, I need to own it right now.’ Not all these things are live yet. We still have trials going on right now.
Thursday, November 05, 2009